Roberta Chinsky Matuson
Creating Exceptional Workplaces and Extraordinary Results
Roberta Matuson's Blog

Are You Chasing Transactions or Building Long-Term Relationships?

Are you always putting the needs of your customers first? If the answer is yes, then you likely have a group of loyal evangelists who share your brand beliefs and stand ready to spread your corporate gospel across the world.  If the answer is no then your brand is in danger of becoming one of those “here today, gone tomorrow” companies, relegated to a life of chasing transactions rather than building long-term relationships.

I was just contacted by one of those transactional companies. How do I know this? Because they were looking for someone to assist them with matters related to HR. I dug a little deeper and learned they had no interest in learning how they could grow and improve their market share through the maximization of talent. Instead, they were seeking someone who could process new hires and help them conduct transactions related to their workforce. What a missed opportunity for them.

I’m glad I learned this before wasting time trying to develop a relationship with a firm that appears to be transactional in nature.

If you are reading this and you’d like to learn more regarding what you can do to develop the type of operation where customers (both internal and external) feel highly valued, then give me a call.

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