No one enters the world of business saying, “I ultimately want to be a talent magnet!” However, that’s what it takes today to be successful in the executive suite or any office. Here are some tips straight from my Talent Magnetism Boot Camp.
Get out of your office. Attracting talent requires going to the places where talent hangs out. In my book, Talent Magnetism, I tell the story of Ray Pawlicki, former CIO of Biogen, who rarely paid a recruitment fee to a headhunter. He didn’t have to because where ever Ray went, talent followed. But it wasn’t always that way.
Pawlicki made it a point to spend over 15% of his time out of the office. He spoke on college campuses and anywhere else they’d let him speak in order to connect with people who might one day be his employees. He mentored many a young IT professionals and always made time to grant requests for informational interviews. He planted his seeds carefully and nurtured them everyday. His talent pool blossomed.
Make a list of events where the talent you seek can be found. Schedule time on your calendar so you can begin to cultivate relationships that will pay dividends for years to come.
Be shameless. Now is not the time to be humble. People are looking to work for leaders they can relate to. They also want to work for companies they can be proud to call their own. Write down every reason why people would be lucky to work for you and your firm. Then go out there and shout it from the rooftops.
Start a company blog and talk about the work you are doing, both inside and outside your firm. Share success stories so that others can see what their future might hold. Don’t hold back. You have to believe with every inch of your body that you’d be remiss if you didn’t let everyone know what a great opportunity they’d be missing if they didn’t get a chance to work for you.
Practice in a safe environment. If we are being honest here, it’s probably safe to say that you are kind of winging it when it comes to interviewing and assessing talent. You are not alone and it probably shows. One of the biggest takeaways from our time together at Talent Magnetism Boot Camp is the confidence people gain, as a result of practicing their newly learned skills among trusted peers. Those who’ve attended tell me they actually look forward to interviewing!
The first step is always the hardest — admitting you need help. Once you make the call, the rest is easy.