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Matuson Consulting // A Newsletter On: Creating exceptional workplaces and extraordinary results

It seems like I’ve been working on my new book, The Magnetic Leader, forever, and finally the moment has come when I can tell you that the book will be making its debut this month!

To celebrate the release of the book, I’m offering the following:

  • For 150 + books: I’ll present a keynote speech and private reception with a leadership group within your organization plus 1:1 private meeting with a key leader. All you have to do is take care of the travel expenses.
  • For 50-149 books: I’ll come to your site for a lunch and learn, plus a 1:1 session with a key leader. All you have to do is pick up the travel costs.   
  • For 25-49 books: I’ll provide a 60-minute brainstorming session with a key leader in your organization. We can do this by phone or, if you prefer, in-person. (Travel expenses extra.)
  • For 10-24 books: I’ll host a thirty-minute Q&A phone session for a group of your choosing. 

If you are ordering fifty or more copies, I can get you substantially discounted pricing through my publisher. Reach out to me at Roberta@matusonconsulting.com to take advantage of my book launch offerings and to secure your first choice in dates.


Three Traits of Magnetic Leadership

Lots of leaders think they are magnetic, when in fact they are anything but! In my new book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers and Profits, I write about the seven traits that are common among magnetic leaders, and provide examples of people who personify (or personified) these qualities. Here are three.

  1. Authenticity. Magnetic leaders don’t try to be someone else; nor do they change who they are based on office politics. They are true to themselves and are honest in their dealings with others. They are not afraid to share their mistakes or shortcomings. Warren Buffet is an authentic leader who speaks openly about his $200 billion mistake buying Berkshire Hathaway.
  2. Selflessness. Nelson Mandela immediately comes to mind when I think about inspirational leaders who were selfless. Leadership is a service business, and service comes with sacrifice. Mandela made many sacrifices so that others could advance, including giving up power. When elected president of South Africa, he refused to serve more than one term because he believed that a swift transfer of his authority was in the best interest of post-apartheid South Africa. 
  3. Resilience. Magnetic leaders understand that there will be times that things won’t go according to plan. You simply must keep charging ahead, often course-correcting as you go. No one knows this better than GM chair and CEO Mary Barra, who had an incredibly stressful first year in office. She faced revelations about faulty ignition switches, a thirty-million car recall, and pressure from investors to return more cash to shareholders. But two years into her tenure, GM’s financial health has rarely been stronger.

As you can see from this list, magnetism isn’t something you are either born with or not. It’s a state of leadership that evolves over time. The key word here is evolves, as most of the magnetic leaders I’ve interviewed for this book were like many of you when they first started out. They wanted to be good leaders and were willing to put in the work needed to reach that goal. They observed other leaders. Some, they emulated; others, they promised they would not be like. They learned by doing, and made course corrections along the way.

Many were fortunate enough to have a mentor who gave them honest feedback. Others hired coaches at different times in their careers. All of these leaders invested in their own development, and they continue to work on improving themselves every day. They do so because they understand the power of magnetism and how it can be a game changer when it comes to attracting employees, customers, and profits.


Three Things to Ask For When You Want to Get Promoted

  1. Ask for the job. Too many people sit back and wait to be promoted. They are then surprised when the job goes to someone else. If you want a promotion, ask for it.
  2. Ask for more responsibility in your current role. Promotions go to those who extend themselves and take on more responsibility.
  3. Ask for feedback. Few leaders will actually give honest feedback unless asked. If you want to know what you need to work on in order to receive a promotion, then you’ll need to ask for feedback.


Rules of Attraction: Your Monthly Tip on Attracting and Retaining Top Talent

People don’t work for companies. They work for people. Be very careful which people you promote or hire into management.

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For more tips on attracting and retaining top talent, download a copy of Talent Magnetism. Call us today at 617-608-3633 if you’d like to discuss applying these concepts to your organization.

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Meet Roberta Matuson

For more than 25 years, Roberta Matuson has helped leaders in Fortune 500 companies, including General Motors, Best Buy, and, The Boston Beer Company, achieve dramatic growth and market leadership through the maximization of talent.

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“Your work with my senior group exceeded my expectations. I’ve never seen anything like it. We are now growing gang busters and the team is really working together. Fantastic job." Ronald P. Bryant, President and CEO, Noble Hospital.”

Ronald P. Bryant
President and CEO, Noble Hospital.

“Roberta has been a tremendous mentor and coach to me over the past year. She has partnered with me on multiple professional development fronts, as well as helping me through some very challenging situations. I found Roberta to be wise counsel!”

Allison DiSiena
VP of Recruiting, Marketing, Interactive and Creative Services Division
24 Seven Inc.

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Visit Roberta Online:

Email: Roberta@MatusonConsulting.com
Tel: 617.608.3633

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