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Matuson Consulting // A Newsletter On: Creating exceptional workplaces and extraordinary results

It’s been a tough winter for many in terms of the weather as well as the business climate for hiring. The good news is that spring is finally here, which is the perfect time to make adjustments and end the year on a high note. Here are some ideas to get you started.

How to Hire Evergreen Talent

I was meeting with a client who is the CEO of a hospital and he mentioned to me that his new HR Director just filled two key positions that her predecessor was unable to fill. Beginner's luck? I don't think so.

There are many reasons why hiring efforts fail. In the interest of time, let me share four, and what can be done to change this.

HR teams that are transactional rather than transformative. At many companies, hiring is a lot like the game of Whack a Mole. HR teams are chipping away every day trying to fill holes that keep appearing. This tactic doesn’t work. But you know that already or you wouldn't be reading this.

Filling jobs with people who you won't need to replace ninety days from today requires more than a transaction. It requires a transformative experience. To do this, you’ll need look at the entire process from beginning to end and with a completely different lens—that of the candidate.

Rip Van Winkle approach to hiring. I hear from candidates all the time regarding how long it is taking them to connect with companies that appear on the outside to be hiring. Many great candidates lose interest mid-way through the process. I can’t say I blame them.

Apply for a job with your own company. If you can't do so in less than twenty minutes, then march down to your HR department and demand they immediately remove the roadblocks that are preventing great candidates from reaching you.

Shouting in the forest. If you've been on social sites lately you know how many times a day (or in some cases hourly) you see companies posting these annoying, "We're hiring!" notices. After a while, no one is paying attention.

Be bold. Do something different. Post a compelling reason why someone would want to apply for the job you are posting. It's a little more work, but then again, you are looking for results, right?

One-size-fits all employment branding strategies that fit no one. Consumer companies spend billions of dollars on market research so they can reach their target market. Do you even know who your target market is when it comes to attracting the right people for your vacancies? Are you using a one-size-fits all employment branding strategy with the hopes that you'll capture a few people who happen to be passing by your website at the right moment in time? How’s that working out?

Companies who know their target recruitment market fare much better than those who don't. Create messaging that appeals specifically to the groups of people you are looking to attract. Keep in mind that this may require more than one recruitment campaign.

New Offering! Matuson’s Evergreen Talent Experience

Spring seems like the perfect time to plant Matuson’s Evergreen Talent Experience in your organization. This offering is for organizations looking to seed, cultivate, and grow a sustainable workforce.

What if I can show you a way to save $50-100K annually on recruiting and hiring talented people? Would you be interested in having a conversation? If so, then read on.

What You Can Expect:
We’ll dig right in and examine what’s working well and advise you on any areas that could benefit from a dose of Miracle Grow. We’ll then:

  • Show you how to exponentially increase your hiring results, by helping you start a Grassroots Hiring Movement in your organization.
  • Plant the seeds for the next generation of leaders, using our proven Evergreen Talent approach to sowing and cultivating a sustainable workforce.
  • Help identify, leverage, and grow your high potentials, so you harvest the talent you need right in your own backyard.
  • Slash your hiring time in half, by revealing bottlenecks that are slowing down your hiring process and significantly impacting your ability to pull in talent.
  • Dramatically improve your hiring team’s ability to select talent that will remain planted in your organization for years to come.
  • Help you stand tall among your competitors by elevating your employment brand.

You’ll immediately start reaping the many benefits of having a forest of Evergreen Talent, which include:

Accelerated ability to fill jobs with the right people. Our clients have been able to dramatically increase the number of accepted offers and reduce the time it takes to fill jobs, with minimal effort on their part and at no additional cost. As a result, they have slashed bottom line expenses including costly overtime pay and contract labor fees. They’ve also reported reduced stress throughout their organization, which has resulted in a healthier, more productive work environment.

Fewer star performers being uprooted from organizations, which has resulted in considerably more business from clients due to consistent relationships.

Top-line growth. People don’t do business with companies. They do business with people. Our clients report increased revenues as a result of the work we do to help them pull in, cultivate, and grow talent that connects with their customers.

You’ll be hearing lots more about my offering in the coming months. But here’s what you won’t be hearing. You won’t hear about the special introductory offer I’m making for early adapters. Sign up by June 30th and I’ll take 25% off the price.

Let’s get growing! Call me at 617-608-3633 or email me at Roberta@matusonconsulting to learn more and to take advantage of this special pricing.

Managing Up Isn’t Just for Rank and File

Did you see the recent article in the WSJ on Managing Up? I was thrilled to be quoted regarding this important topic. Right after this piece was published, I received numerous inquiries from executives asking about my coaching services. That’s when I realized that even leaders in high positions could benefit from skill building in this area.

You can read the full article here and of course if you have any questions, don’t hesitate to ask.

Sales Turnover and the Impact This is Having on Your Business

How have we gotten to this place where losing great sales people is just the cost of business? Would you be saying that it's just the cost of business if you were consistently losing your top customers? No of course not! You'd be raising hell about this. Well, perhaps it's time to make some noise.

Unwanted employee turnover in the sales department, or any department for that matter, is eating away at company profits. How do I know this? Because I've seen first-hand the damage that the loss of even one sales professional can have on an organization.

In fact, a coaching prospect of mine, who is a top sales executive, is about to exit her company just about the time she's due to close a major deal that could double her company's revenues. The company is counting on this new revenue stream to help catapult them into the number one spot in their industry. Instead, they'll be in the unenviable position of having to find a new sales leader at a time when unemployment for sales professionals is running about 3.2%. Not to mention, this deal will most likely not close, as she is the one who has the relationship with this prospect.

If your sales organization has a revolving door, then it's time to get to the root of the problem. Otherwise, you will continue to treat the symptoms and will never eradicate employee turnover from your organization.

If you don't think you can afford to take this on, then I'm going to suggest you think again. Head over to my Employee Turnover Calculator,which is yours to use, with my compliments. Let me know what you discover.

Rules of Attraction: Your Monthly Tip on Attracting and Retaining Top Talent

If you believe that employees will bloom wherever they are planted, then explain to me why so many workers are withering on the vine.

Share This Newsletter

For more tips on attracting and retaining top talent, download a copy of Talent Magnetism. Call us today at 617-608-3633 if you’d like to discuss applying these concepts to your organization.

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Meet Roberta Matuson

For more than 25 years, Roberta Matuson has helped leaders in Fortune 500 companies, including General Motors, Best Buy, and, The Boston Beer Company, achieve dramatic growth and market leadership through the maximization of talent.

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“Your work with my senior group exceeded my expectations. I’ve never seen anything like it. We are now growing gang busters and the team is really working together. Fantastic job." Ronald P. Bryant, President and CEO, Noble Hospital.”

Ronald P. Bryant
President and CEO, Noble Hospital.

“Roberta has been a tremendous mentor and coach to me over the past year. She has partnered with me on multiple professional development fronts, as well as helping me through some very challenging situations. I found Roberta to be wise counsel!”

Allison DiSiena
VP of Recruiting, Marketing, Interactive and Creative Services Division
24 Seven Inc.

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Email: Roberta@MatusonConsulting.com
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