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Matuson Consulting // A Newsletter On: Creating exceptional workplaces and extraordinary results

As I compose this month’s newsletter, I'm on my way to Colombia for a week jam-packed with speaking events. The talent shortage that I've been writing about isn't a challenge only reserved for those in the U.S. The problem is global. Here in the U.S., the WSJ recently reported that the labor market in July capped off the best two-month hiring stretch this year. Employers added 255,000 jobs last month, while wages continue to rise.

I don’t know of one single company that isn’t feeling the impact of what is going on in the labor market. However, I do know of companies that are taking matters into their own hands and are seeing amazing results. Many of these organizations are my clients. One thing that I’ve learned in life is that everyone needs help now and again. If I can be of any help to you, please don’t hesitate to ask.

Business Lessons From Paul McCartney

Last month, I had the pleasure of seeing Paul McCartney in concert at Fenway Park. I'm probably a little late to the game, as this was my first time seeing Sir Paul in concert. I figured if I didn't see him this time around, I may never get to see him. So I grabbed my reluctant husband and away we went. Here are some business lessons I learned as a result of this memorable night.

You Can Go Home Again

People are always saying you can't go home again. My evening under the stars at Fenway with McCartney proved them wrong. The show opened up with a classic Beatles tune, which brought everyone back to another place and time. All you had to do was close your eyes and imagine you were at Shea Stadium along with the thousands of screaming teenage fans. What a thrill - which is exactly the response that McCartney was going for.

In business, we often get so wrapped up in the day to day that we forget about thrilling our clients. At some point in time we must have thrilled them, or they wouldn't still be with us. What can you do today to remind them of this? It could be as simple as calling to see how they are doing and offering to provide additional value at no cost or taking them to lunch at one of their favorite restaurants.

Give People More Than They Expect

I've been to enough concerts to know that they usually follow a certain pattern. First hour is a warm up band, followed by perhaps two hours of the band you really came to see. This certainly wasn't the case with McCartney. No warm up band and three hours of non-stop music. Indeed, a night to remember.

The problem with most businesses these days is that they may give the customer what's been promised and little more. I see this as a lost opportunity. It's easy to stand out in a competitive market by providing your customers and clients with an experience they soon won't forget.

Consistency is King

Some people may think differently, but from where I was sitting, McCartney was consistently belting out his hits the same way he’s been doing for years. Not once did I hear a crack in his voice nor did I see him struggle to hit a note. He was a well-tuned singing machine.

How consistent has the delivery of your services and products been? In the past several months, I have been consistently disappointed (not a good thing) by my Amazon Prime service, which promises two-day delivery of items. Several times I wound up cancelling my order because of a service failure. In other words, the items I needed were not going to arrive in time for my kid’s departure to camp.

In my opinion, the quickest way to lose customers is through inconsistency. Think about this the next time you attempt to deliver what may be your last performance.


I coach a lot of executives and leaders and have found that fear prevents people from achieving their goals. Let me know how many of these scenarios sound familiar.

  • You are staying in the same job you’ve been in for ten years, even though you don’t really like the company nor do you enjoy the work.
  • You’ve taken on a job that requires more capacity than is humanly possible. You’re failing miserably, yet you don’t ask for help for fear someone will figure out you are not up to the job. (Believe me, they’ve already figured this out.)
  • You’ve got a manager who isn’t working out. You are afraid that if you replace this person, the new person won’t work out either. You do nothing.
  • You want to grow your business, yet you fear your current team will not have the capacity to do so. Rather than invest in the development of your people, you choose to remain small and eventually wind up not being able to compete with the larger guys for business.

Fear is not something you can wish away. You have to work through it. Find a trusted partner to help you face your fears so you can achieve your dreams. Everyone deserves happiness, including you.

A Word From Our Clients

Acquiring and retaining outstanding talent is critical in my role as President and CEO of Mass TLC. Roberta’s guidance has dramatically increased my ability to pull in and retain the talent we need to take our organization to the next level. She’s proven to be a trusted advisor and I wouldn’t hesitate to recommend her to other CEOs who are looking to accelerate the speed and quality of decision-making.

Tom Hopcroft
Mass Leadership Technology Council

Rules of Attraction: Your Monthly Tip on Attracting and Retaining Top Talent

Companies are taking way too long to hire people. Make a list of everyone who is currently involved in your hiring process. Draw a line at the halfway point of your list and drop the bottom half from the interviewing process.

This one small change will save you a tremendous amount of time and money, and will rapidly increase your ability to hire top talent.

Share This Newsletter

For more tips on attracting and retaining top talent, download a copy of Talent Magnetism. Call us today at 617-608-3633 if you’d like to discuss applying these concepts to your organization.

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Meet Roberta Matuson

For more than 25 years, Roberta Matuson has helped leaders in Fortune 500 companies, including General Motors, Best Buy, and, The Boston Beer Company, achieve dramatic growth and market leadership through the maximization of talent.

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Ronald P. Bryant
President and CEO, Noble Hospital.

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24 Seven Inc.

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Email: Roberta@MatusonConsulting.com
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