Roberta's Talent Maximizer - Roberta Matuson's Newsletter on Creating Exceptional Workplaces and Extraordinary Results
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HR Matters // A Newsletter On: Creating exceptional workplaces and extraordinary results

Can you believe February is already here? I’ve received more calls for help in the past month than in most of 2013! The recovery is here. I’m well positioned to take advantage of the opportunities that are coming my way. Can you say the same? Here’s a great way to get started. I’d like to offer you a free assessment tool so you can measure your Talent Magnetism. E-mail me at Roberta@matusonconsulting.com and I will send a copy your way. Here’s to a great February filled with employees who love to come to work and more customers who adore you!

What’s Love Got to Do With Productivity and Profitability?

Plenty! It has everything to do with keeping employees engaged, customers content and loyal, and the bottom line growing strong. Like many of you, I go out of my way to do business with companies where I’m treated like I matter. For example, look at food retailer Trader Joe’s. Can’t find an item? Simply ask, and you’ll receive an .escort right to the product you’ve been searching for. Feeling a little squeamish about trying something new? No problem. A friendly Trader Joe’s teammate will gladly open a package so you can try it in the store, or will tell you that you can bring it back for a full refund, even if the item is opened.

Trader Joe’s is as picky about the employees they choose to work in their stores as they are about the products they offer. That’s because they know their front line is the key to their bottom line.

Trader Joe’s is one of a handful of companies that I cited as being magnetic in my latest book, Talent Magnetism. When a new store opens, there are lines of applicants who can’t wait to be awarded a Hawaiian shirt (the store uniform). Employees I’ve spoken with love what they do, and it shows.

Now think of an organization where it’s pretty clear that employees are there for one thing only; a paycheck. These people do the minimal amount of work that is required, and nothing more. They’re not in love with their employers, nor do they care about customers. Their feelings show.

These companies tend to view their employees as disposable. They believe they can easily replace those who choose to leave, and in most situations they can. But then the cycle never ends. They hire people who will put up with the work conditions, and continue to treat them the exact way they treated those who are gone. And what about the customers? Oh, they get treated the same—poorly.

If you want your employees to love their work, and your customers to love doing business with you, then start by taking responsibility for the relationship. Treat your employees with the kind of respect that will ensure their commitment for years to come.


The WSJ recently asked Roberta for her advice on how business owners should handle romance in the workplace. Her comments can be found in the article on How Romance Can Disrupt a Small Firm.

How to be memorable in the eyes of today’s candidates

Ho hum…another award show in the hopper. Was it the People’s Choice Awards? The Golden Globes? The Oscars? Who knows, and quite frankly I don’t care. Is it me, or are all these shows seeming to blend into one long boring evening? Some are memorable, but for the wrong reasons. (Miley Cyrus and Robin Thicke at the 2013 Video Music Awards, for example.)

It takes work, but the effort pays off in spades when you go out of your way to stand out in a crowded field. Employers take note. When your recruitment campaigns are designed to attract anyone and everyone, you’ll attract no one. You’ll just fade to black as candidates look for companies that connect with their hearts and souls.

The recruitment game has changed dramatically. Give me a call at 413-582-1840 if you are tired of losing out to the competition day in and day out.

Six Ways to Show Employees You Love Them

1. Treat them like they matter all year long.

2. Give the gift of career development.

3. Complement them often.

4. Keep the relationship fresh by surprising them with small tokens of your appreciation.

5. Trust them to do their jobs.

6. Give special treats for no reason at all.

Rules of Attraction: Your Monthly Tip on Attracting and Retaining Top Talent

Go after the best; leave the rest.

There is no reason that you can’t have a top-notch team. I’m guessing most of you know who the top performers are in your industry. Now is the time to start building a relationship with these people so that you can eventually get them to consider switching teams. Now before you tell me this is unethical, I would ask you to consider the following. If their employers were doing such a hot job of focusing on employee retention, these people wouldn’t even consider talking to you.

This should also serve as a reminder to check in with your own people to make sure they aren’t going anywhere anytime soon

For more tips on attracting and retaining top talent, download a copy of Talent Magnetism. Call us today at 413-582-1840 if you are interesting in discussing how to maximize talent in your organization.

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Meet Roberta Matuson

For more than 25 years, Roberta Matuson has helped leaders in Fortune 500 companies, including Best Buy,New Balance, The Boston Beer Company, achieve dramatic growth and market leadership through the maximization of talent. New Balance, The Boston Beer Company, achieve dramatic growth and market leadership through the maximization of talent.

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Coming to a Neighborhood Near You-Suddenly in Charge® Two-Day Workshops
Are you interested in:

  • Increasing company-wide productivity, performance and profitability?
  • Seamlessly transitioning people into leadership roles?
  • Increasing collaboration up and down the organization?
  • Reducing costly employee turnover?

If you answered yes to any of these questions, then click here to learn more about our powerful interactive two-day leadership workshops. I will personally be facilitating these sessions and look forward to working side-by-side with your leaders.

Interested in bringing this session to your organization? Call us today at 413-582-1840 and ask about our introductory pricing.

New Webinar! In conjunction with Monster-How to Turn Your Workplace Into a Talent Magnet
Are you interested in:

Here’s an opportunity you don’t want to miss. In conjunction with Monster, one of the top employment sites, I will be facilitating a free lively one-hour webinar on How to Turn Your Workplace Into a Talent Magnet. The webinar will take place on Tuesday, February 18th from 2:00 PM to 3:00 PM, EST. Register now for this free webinar. When you do, you’ll get access to a free 10-page print out from my latest book, Talent Magnetism. And if that offer isn’t enough, the first five people who contact me after they register will receive a complimentary 30-minute Talent Magnetism coaching session by phone.

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