Take the next twenty minutes (I’m being generous here) and try to apply for a job with your own company. How long did it take you to locate the online application or career page on your website? Even more importantly, how long did it take you to successfully complete the online application? If the answer to either of these questions is, “too long!” then read on.
Here are some tips to unclog those arteries that are slowing down your recruitment and hiring efforts.
Location, location, location. How often have you abandoned a search for a product because you got tired of trying to find the item? You are not alone. According to a new study conducted by OnePoll for Redwood Software, 65% of shoppers say that if an e-commerce site doesn’t quickly show what they want, they’ll just shop elsewhere,. I wouldn’t be surprised if the statistics were quite similar for online job seekers.
Your career page and how to apply for a job with your company should be front-and-center on your website. Preferably on the home page, for all to see. While you are at it, streamline your online application process so that candidates don’t run out of steam and leave your site before hitting the send button.
Respond quickly. Great candidates are being scooped up rapidly. But you may never have the opportunity to meet a great candidate if you take too long to respond to their application or letter of interest.
Resist the temptation to play hard to get, and instead go after great people as if they were the only candidate for you. Everyone likes to be courted, yet few people get to experience this in their job search. Be the person who makes a candidate feel they’d be crazy not to say yes to you.
Do what you say you’ll do. How many of you are still waiting to hear back from a position that you interviewed for over ten years ago? My guess is more people than not. You cannot convince me that you are too busy to send an e-mail or leave a voice message saying you are no longer interested in pursuing a candidate after someone has invested their time with you.
Word spreads quickly. It doesn’t take long to earn the reputation of being the type of employer that good people should avoid. If you tell a candidate you will get back to him or her, then do what you say you’ll do. It’s that simple.
Remove obstacles. Is it virtually impossible for a job seeker to reach you by phone because your executive assistant acts more like an alligator, ready to chomp off the head of any applicant who tries to get to the decision maker, rather than a helpful ally? You may be preserving a few minutes of your time, but you may also be widening the gap between yourself and the people you really want to speak with.
Good candidates are repelled by snarly gatekeepers and will usually vow never to return to your Kingdom if they’ve been snapped at. That’s unfortunate for you. But it doesn’t have to be this way if you immediately remove obstacles standing between you and the great people who are trying to reach you.
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