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HR Matters // A Newsletter On: Creating exceptional workplaces and extraordinary results
TALENT MAXIMIZER Vol 10, Issue 11 - November 2013

Over the past several weeks I have been traveling around the country and dining with over 90 leaders and executives from Fortune 500 companies, who have a keen interest in business growth and talent maximization. Hiring is on the upswing and these companies are in active pursuit of top talent from companies like yours.

You can prevent great people from taking the next flight out of your organization to join these firms. But you must do so today or risk your top person departing along with his or her team.

I invite you to read my new book Talent Magnetism to learn how to attract and keep the best in this post-recession economy. After doing so, I’m happy to set aside time for a complimentary 30-minute call to help you begin to implement some of the key practices that I mention in the book.

Last chance to sign up!

Are people in your organization capable of growing revenues and increasing profits or are they just occupying space? Join me for a Free Teleseminar on How to Create a Magnetic Workplace.

Learn how to create the type of workplace that attracts and keeps the best! The session will take place on Wednesday, November 6th at 11:00 AM, EST. A free recording will be sent to everyone that registers at no cost, a savings of $49.00. All registrants will automatically be entered to win a signed copy of my new book, Talent Magnetism. Click here to sign up.

Five Surefire Ways To Maximize Talent

By Roberta Chinsky Matuson

Leaders of companies often ask me how they can dramatically improve relationships with their customers and thereby grow their bottom line. My response is, “You need to maximize your talent. Why? Because people do business with people. They don’t do business with companies.

Here are five ways to maximize talent.

    1. Hire right. Sounds simple, yet many companies have a tough time doing this well. Forget about looking for the star athlete who scored the winning touchdown for the team back in 2001. Instead, hire people with enthusiasm and a good head on their shoulders. Then get out of the way and let them perform.

    One company that does this particularly well is Kimpton Hotels. The leaders at Kimpton understand that a hotel is nothing more than a building with beds. The only way to truly differentiate one building (or in this case hotel) from another is to provide a memorable experience and the only way you can accomplish this is to hire passionate people who share your vision for success. Guests are constantly posting stories online about unexpected upgrades, which do not involve an intervention by management, complimentary keys to the minibar and exceptional service all around. How is a competitor supposed to compete with this?

    That’s exactly my point. Each and every one of you should be working towards creating this type of connection with your customers so they never consider moving their business elsewhere. All the policies in the world will not make this a reality. Your front line people and their leaders are the only ones that can make this happen.

    2. Give your people the tools they need to be exceptional. Imagine being on a racetrack where your competitor is driving a Bentley and you’ve been assigned a Volkswagen. Any doubts as to which of you will be taking home the trophy? Yet businesses everyday are asking their people to compete with organizations that have fine tuned engines. These people eventually putter out and the organization replaces them, yet continues to do business as usual. The companies that are winning the race for business and top talent investing in equipment and development of their people. They are positioning themselves to take the lead, while others still have their foot on the brake.

    You cannot cut your way to growth. You also cannot expect that everyone will come to your organization with all the skills needed to succeed on day one. My most successful clients continue to invest in coaching and leadership development, even when budgets are tight. I suggest you do the same so your employees can impress your those who are most important to you –your customers.

    3. Fire people who no longer deserve a place on your team. Lately there has been a lot of discussion among colleagues of mine who are coaching business owners and high-level executives regarding termination of non-performers. Clients are asking for recommendations on what to do with people who aren’t working out and are then doing everything possible to avoid implementing the advice they have been given. Failure to take action is costing the organization loss of revenue, repute, productivity, etc. I can tell you with 100 percent confidence that these situations rarely get better. In fact, most get worse.

    Take action today. Do so before you get trapped in the “How can I fire this guy when the holidays are right around the corner” syndrome. Treat him with dignity, be generous when putting together a separation package and get ready to replace this individual with a super star.

    4. Recognize those who are doing the lion’s share of the work. It happens in many organizations. You have a few people doing a good majority of the work. Let those people know that you appreciate their efforts. Take this one step further by giving them a promotion or at a minimum, a generous bonus.

    People yearn for recognition from their employers. They just want someone to recognize they are giving their best. Be that person or they will find someone else who will thank them for a job well done.

    5. Seek out the opinions from your employee and then listen while they respond. I’ve observed employers who are checking e-mail on their phones while their employees are sharing their thoughts on how to improve service. These same employees are going back to their desks and checking their phones to see if they’ve received an e-mail from their headhunter.

    When having conversations with employees, be present. This means being in the moment and focusing on what the other people in the room are saying. If you can’t do that, then save everyone a lot of time and anguish. Run the company yourself, because eventually that may become your reality.

We are changing things up in our newsletter for 2014 and will be providing additional value on how you can dramatically increase market share and profitability. Do you have a particular topic that you’d like to see me cover? E-mail me at Roberta@matusonconsulting.com and let me know.

© 2013 Matuson Consulting. All rights reserved.

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About Roberta Matuson

Roberta is the woman they call at Monster.com to talk about talent. Roberta just completed a series of videos for Monster to help business leaders pull in and keep top performers. These videos will be featured on Monster and in future newsletters. Be sure to check our website (matusonconsulting.com) for additional tips on talent maximization.

New! Free Teleseminar on How to Create a Magnetic Workplace

Learn how to create the type of workplace that attracts and keeps the best! Register today for my free teleseminar on How to Create a Magnetic Workplace. The session will take place on Wednesday, November 6th at 11:00 AM, EST. A free recording will be sent to everyone that registers at no cost, a savings of $49.00. All registrants will automatically be entered to win a signed copy of my new book, Talent Magnetism. Click here to sign up.

Coming to a Neighborhood Near You-Suddenly in Charge® Two-Day Workshops
Are you interested in:

  • Increasing company-wide productivity, performance and profitability?
  • Seamlessly transitioning people into leadership roles?
  • Increasing collaboration up and down the organization?
  • Reducing costly employee turnover?

If you answered yes to any of these questions, then click here to learn more about our powerful interactive two-day leadership workshops. I will personally be facilitating these sessions and look forward to working side-by-side with your leaders.

Interested in bringing this session to your organization? Call us today at 413-582-1840 and ask about our introductory pricing.

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A 90-day warp speed coaching program for executives who have just entered a new universe.

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This program is exclusively for senior level leaders who have either taken on an executive role in a new company or who have been promoted into the executive suite in their current organization.

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Email: Roberta@MatusonConsulting.com
Tel: 413.582.1840 | Tel: 617.566.8978
Fax: 413.582.7111

© 2013 Matuson Consulting. All Rights Reserved.